Online marketing can be broken into three core categories.
These may include:
- Pay per click or Pay per Impression
- Search Engine Optimisation
- Social Media Marketing
The return on investment (ROI) in online advertising should be measured by numerous factors and the engagement of call to actions. Your online presents should work to increase the overall company brand awareness and engagements rather than just instant sales. Online advertising and social media will work to builds relationships, loyalty, interaction, brand awareness, leads and sales.
Actives measured include:
- Visitors who complete an online form
- Signup for something
- View Folio
- Read Testimonials
- Use of Promo codes distributed online
- Blogs that influence a target audience
- Increased Page Rank
- Sales
kmo offer a range of online marketing packages to suit your business requirements and help you maximise your business potential online.