Most businesses understand how important the internet is for marketing. From search engine ranking, attracting customers via social media to using blogs to provide details into what a company has to offer, the web has found a prominent place in how companies do business. Some companies even spend extensively on a professional website to ensure that consumers perceive a high level of service. Many of these companies, however, neglect an important part of a consumer’s web experience: the landing page.
Which Landing Page Is Right For Your Site?
Landing pages, as the name implies, provide a springboard for a website visitor, an enticing guide to promote further exploration. Effective landing pages bring leads and therefore help drive sales in a streamlined, effective manner in order to boost revenue and increase productivity. But how can a company create a landing page designed to accomplish these tasks?
The pages come in two main forms: lead generating and click through. Click through pages are designed as a conduit to an internal page. Frequently used in e-commerce applications, click through pages are often a landing point from another website in lieu of taking interested prospects directly to a sales or registration page.
Lead generating pages, in contrast, are designed to collect information about visitors. From prompting a subscription to an email list to building connections on social media, lead generating pages make connections with potential customers in order drive leads through future communication. Customised to a business’s unique marketing needs, these landing pages have a direct impact on the ability to convert leads into sales.
Creating a Compelling Offer
Whether your ecommerce business is looking for sales or you’re seeking to engage potential clients or customers for a predetermined need, creating a compelling landing page requires the right approach.