How to create a landing page that converts

Whether you’re a writer, a designer, a restaurant or a dentist, for your business to succeed you need a good website. More specifically, you need a landing page that grabs attention. Given the fact that the average website visitor has a very short attention span, it is important to grab and hold their interest. This raises the question, how to create a landing page that converts?

Clearly state your point
Avoid overwhelming them with information on the landing page of your website, rather be brief and make a point. People came to your website for a reason, they’re looking for something, so draw their attention to what they are looking for. Address their problems, interests or needs. Use headers in bold text and use bullet points. Bullet points are easier to read than paragraphs.

Use colour
Remember that you want your call-to-action to really stand out on the landing page of your website. When you encourage your visitor to contact you by phone or email, or fill out a form or click the “submit” button, the button should be in a contrasting color to the rest of your website. Don’t hide the button by making it small and difficult to find, make this call-to-action really pop.

Avoid clutter
When you work with pictures on the landing page of your website, less is more. If you give your visitors too much to look at, they may get confused. If you want to show off your work, three or four medium sized photographs are preferable over ten or twelve small images.

The art of formatting
Don’t underestimate the value of clear formatting. The landing page of your website should be clearly laid out where various aspects of your business can be found. Create tabs for content, images, forms, contact information, anything you want your visitors to see. Use a clean font and a font size that is easy to read.

Add customer testimonials
While you’re the best person to explain what your business is all about, adding one or two reviews of your products or services from a third party carries weight. For website visitor who are not familiar with your product or services, this might make the difference between a sale or a move on.

Free stuff
Include something free on the landing page of your website or something drastically reduced in price. People love a bargain. If you’re an author, offer a few free sample chapters, if you’re a designer, offer a free consultation. Show that you care about your customers.

How to create a landing page on your website is all about capturing attention and holding it long enough for people to discover what you have to offer.

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