Marketing is a chance for your business to show that you can deliver on your promises to your clients. If your website continues to use a dated design, then that sign of outdatedness will stain the rest of your interactions.
In the worst case scenario, a browser will not show an outdated website in the correct format because it is no longer 100 percent compatible. This means no chance of convincing the visitor to become either a customer or a subscriber, meaning no revenues in either the short run or the long run. Never mind the risks of flawed security inherent to websites still running on obsolete techniques and technologies. You should consider updating your site a least every few years.
Its surprising yet still some sites are not mobile compatible. The number of mobile users is rising quickly for the simple reason that mobile devices are convenient enough to use at anytime and anywhere. Unfortunately, websites designed for PCs will not show up in the right format on mobile devices, meaning that you will lose out on a potential customer base.
Other examples of potential problems with outdated websites range from long loading times to an unpleasant viewing experience. All of which can contribute to visitor frustration. The worst part is that such problems are harshly penalised by the algorithms that search engines use to sort their search results, meaning that you will see fewer and fewer visitors as a result of your plummeting search engine rank.
Here is a list of 4 Things Your Website Would Be Better Off Without
Being ambitious when it comes to putting together a web design is usually considered a good thing. But some professionals take it too far, adding complex, unnecessary details that might start dragging down the site. Before you create a website for your small business, you should learn what to avoid.
1. Confusing Site Navigation
Your goal should be to make it easy to navigate the site, so avoid getting too creative with this aspect. It might be tempting to try to change up the typical site navigation so your website stands out from others, but it will just confuse readers. So instead of trying to reinvent the wheel as you consider navigation, keep it simple to ensure the average person can get around your site.
2. Walls of Text
Keep in mind that most people skim the text on websites, so having long blocks of content is not advisable. If you want anyone to read your text, put it in short paragraphs of just a few sentences. Then break up those paragraphs with spaces, images, and subheadings. You can also divide your content into bullet points or numbered lists, or even create infographics to mix it up once in a while.
3. Slow Loading Times
These days, people have so many options for websites that they are not going to stay on yours if it takes more than a few seconds to load. Instead, they will go to a competitor’s website. This means that having fast loading times is crucial. You can achieve this goal by avoiding images, videos, or animations that can slow down your website.
4. Overly Complex Content
As you write your content, make sure your site’s visitors are likely to understand it. This means you should avoid jargon that only people in your specific industry can understand. In fact, experts often claim that it’s best to write at a 10th grade level, because that’s the kind of content most people can easily comprehend.
To learn more about optimising your website for business purposes, please contact us to discuss in more detail.