You’ve probably heard the term User Experience (UX) being used when it comes to web design. But did you know that UX is simply about understanding your unique customers and catering to their habits? From the design and layout your clients love, the colours that engage them, the language they want, the images, you name it, UX is there.
But why does UX matter for business?
UX matters because properly connecting with your customers has a direct impact on your website’s “conversion rate”. And your conversion rate is your website’s ability to generate leads or sales. For example, 100 visitors on your website with 5 leads or sales = 5% conversion rate. 100 visitors with 20 leads or sales = 20% conversion rate. UX is what designers use to create these kind of improvements.
So let’s look at some simple, low tech ways to improve your website’s UX:
1. Write Great Headlines
Your headlines can make or break your website as it’s the first thing people see. You should only have a handful of words (3-13 words is good) that hooks visitors in while clearly explaining your business to them.
A word of warning though, gimmicky headlines can often have an adverse effect, so try to use clear, simple words that create action.
2. Be Frank With Your Offerings
Today people are rushed, which means they’ll get uneasy and likely leave your website if you’re using manipulative language.
Instead of using this language, use concise, factual writing with action words like “Get” or “Take”, and remember that being clear and honest is always the best way online!
3. Your Calls To Action
Your call to action could mean completing a contact form, calling a phone number, clicking an ad or pressing buy on a product.
Whatever your call to actions are, they need to be visible and stand out in your website’s design.
If you’re unsure about your call to actions, please just contact us or call us on 1300 965 232 so we can have a look at your website and make some recommendations.
4. Make Contact Easy
All too often websites ask too much of users, perhaps with a long or complicated contact forms or check-out processes.
Every process on your website should be straight forward and take no longer than 10 seconds to do.
For example, if you’re asking users for their first name, last name, and email, you’ll undoubtedly get more signups than asking for their first name, last name, email, city, job, and other items that usually don’t matter for the first contact.
5. Include A Visual Demo
While writing about your product is essential for SEO, including instructional images, a video, screenshot or any other demonstration of what you’re selling can create a much better UX and increase conversions.
Visual demos also make for social media gold!
Product based businesses are straightforward, but if you’re selling a service, try to include before and after type images, customer testimonial videos, step by step guides etc. There’s always a way to include visuals that help increase sales.
6. Keep It Simple
Extravagant or flashy designs often don’t convert well. Clean and simple design means not going overboard with aggressive pop-ups, blinking lights or manipulative text. The simpler, the better.
If you’d like to know more about UX and how it can impact your website, please contact the KMO team for a chat on 1300 965 232