Google Analytics can be inserted into your website by your web developer by simply adding a small amount of generated code. Google Analytics gives you a clear view of your web traffic, marketing effectiveness and allows you to interpret your site data to ensure your website is working to its maximum potential.
Some key features include: Advertising ROI, Cross Channel and Multimedia, Tracking, Visualizing Data, Customised Reporting, Sharing and Communicating.
Google Analytics is an excellent tool for monitoring the effectiveness of your website.
It enables you to see where you traffic is coming from including, refer sites as well as clearly displaying the most visitor pages as well as the exit pages and bounce rate.
By carefully analysing this data you are able to manipulate your web content and structure over time to product a site that displays valuable user content and call to actions that are utilised in an effective manner.