No matter how tempting it is to refer to website designer and website developer as the same job, they cannot be deemed such. Website developers and website designers work on the same team, but they have vastly different roles. One makes a website run and the other makes it look beautiful. Web Developer Website developers […]
Back to basics – Structuring your website navigation
What city would you rather drive: Brisbane or Melbourne? You will probably prefer Melbourne, because the city is laid out in a grid with logical street names. On the other hand, Brisbane is not. The same things that make a city easier to drive also applies to websites. If a website has unclear, complicated and unpredictable navigation, the […]
Social media for small business
‘Everyone’ says you should be using social media. That’s the worst advice ever for embarking on a social media program. Before you start you need to: Understand the pros and cons of each platform. Become familiar with each. Find out where your target audience hangs out. Decide which ones best suit your needs. Have a […]
Retargeting
Capturing the attention of the average Internet surfer is difficult. Pop-up ads are blocked and banner ads are ignored. The more savy the user, the more likely they are to see any kind of ad as white noise. There is one exception: if someone is interested in the product being advertised, they’ll notice the ad. […]
Responsive design or dedicated mobile website
When someone views a website, the device they view the website on changes their experience. For example, when you look at a website on your computer, you see a different version of it than you will if you view the same website on your iPhone. Features may have been stripped down, sidebars removed, and images […]
6 Ways to Get the Most out of Pinterest for Your Business
As with all social media platforms, Pinterest started as a cute and fun way for people to share their interests with their friends and peers. Also as with all social media platforms, it has also become an incredibly valuable forum in which businesses can find and be found by their target audience. A purely visual […]
Write a blog? Why bother?
Is it really worth the effort? It will take time, but you will see tangible results like these. Interaction with your customers and potential customers Let readers know what you’re doing, what’s around the corner, information that wouldn’t normally go in a formal announcement. It’s an opportunity to use a more relaxed and informal tone […]
Using Social Media to Build Your Business
Since social media took hold on the Internet, it was identified very early on as a powerful way for businesses to spread their messages, build visibility and interact with and grow their audience. What makes it ideal is that it is inexpensive, highly practical and very effective. Now, businesses use Facebook, Twitter, Pinterest, Tumblr, YouTube […]
The Growing Importance of Valuable Content – part two
The benefits of content We’re not just talking about words for words’ sake. Valuable content has the power to perform many tasks on behalf of your business: Where is content found? Content doesn’t only refer to words but also to photos, soundbytes, podcasts, videos and infographics. And where is it found? The most obvious answer […]
The Growing Importance of Valuable Content
We human beings have become voracious consumers of content. Arguably, we always were but the sources of our content were quite different to what they are now. We used to sit for hours in front of the telly, passively watching program after program. Today, we are compelled to screens of a different kind, particularly those […]
