Information is one of the world’s biggest commodities today. It comes at us even when we’re not looking for it in the form of TV ads, billboards and magazine covers at the checkout. But when we are looking for it, we are often spoilt for choice as to the way we receive it. You’ve probably […]
10 Steps to Selling Successfully Online
Selling products online has become a boom industry and whilst there is the excitement of being part of a massive worldwide trend, competition is fierce and you have to take advantage of any opportunity to position your online store ahead of many, many others. The following 10 steps to selling successfully online will provide inspiration […]
So Many Experts
Social Media has been the buzz word for quite sometimes and every event throughout the country seems to have a “Social Media Expert”. Given the infancy of social media itself it can be difficult to know who really is an expert and who is not. Typically, if someone tells you of overnight success or offers […]
Measuring ROI for Online Advertising
When measuring return on investment (ROI) on your online advertising, various factors should be considered. Quick sales is not the only indicator that online advertising is working and all of the website call to actions should be considered a part of the overall campaign and ROI. Your online marketing strategy should work to increase the […]
Web Design – How we are Doing It Wrong and How to Change
There is an emerging design methodology that understands the way web sites have largely been developed up until now has been counter-productive and the process of design first and content later results in sites that value form over functionality and decoration rather than purpose. This concept is Content First and goes hand-in-hand with Mobile First […]
Responsive Design
The term Responsive Design has very quickly become part of the web design conversation and as more high profile sites move from offering separate mobile and desktop sites to embracing the responsive method, it is set to redefine how sites are designed and managed. Responsive Design was first mentioned by Ethan Marcotte writing for AListApart […]
Mobile First
Even since the advent of the iPhone and the revolution in mobile devices that followed, most web designs have continued to follow the pattern of desktop design first and then find a way to make that work nicely on smartphones – if at all. Just over two years ago (in 2010), Luke Wroblewski coined the […]
Email Marketing
Time and time again this method of direct marketing has proven to be one of the most cost effective and successful at delivering real results. When selecting your preferred system, you should consider the benefits of a dedicatedemail marketing system. In particular some of the large systems offer the benefits of a platform that complies […]
Pixel-perfect content and layout needs to be discarded
Mobile usage is at an all time high and when you look around and take note, you will see everyone around you is on a mobile device. Standing in the shopping line, on the plane, waiting to be picked up at the cafe; simply everywhere you look mobile devices are being used and yet many […]
