When thinking about your new website there are a number of things to consider. Some of the key questions to think about and answer before the development may include: What is the challenge your company faces ? What would you like the website to achieve? What will be your call to actions? Can the company […]
Your Website is a Business Investment, Not an Expense
Every dollar you spend on your business is a deductible expense, but not every expense is an investment in the growth and success of your business. A website – your business’s online presence – is an absolute must-have in today’s digital world. Without it, you face an uphill battle to be found by prospects and […]
Why Businesses Need to Consistently Work on Their Online Presence
Now that your business has a website, it may surprise you to learn that it needs to be maintained. Think of it as a shopfront or an office in the main street of the CBD. You’ve built your virtual premises and invested good money in it. Now you need to keep its appearance up to […]
Why start selling online?
Imagine if you could fly customers in for free from anywhere in the world to buy from your business. Your customer base would grow beyond every expectation and your sales would skyrocket. Well, with an ecommerce website, selling online is not the ‘next best thing’, it’s an extraordinary opportunity. Any business selling products or services […]
Does Your Website Tell Visitors Where To Go?
What is a call to action? You’ve seen them on TV ads: Call now! Don’t delay! Buy one, get one free! You’ve seen them in the newspaper: Enrol today! Enter our competition and win! Write a letter to the Editor These commands are practically irresistible. Consciously we think we can make up our own minds, […]
The Shift to Mobile
Don’t under estimate the need to ensure your website is compatible for mobile devices. It has been estimated by industry experts that there will be a 68% increase in mobile data traffic over the next few years. It has also been suggested that accessing the internet via mobile devices will become more popular than traditional […]
The Importance of Good Copy on Your Website
Picture this. You’re travelling down a highway en route to an important event and there are beautiful, eye catching signs paced about a kilometre apart. Sure, they look pretty but are they going to help you find your destination? Not without the right words! Similarly, your website could feature all the latest bells and whistles, […]
Why use Google Analytics?
Google Analytics can be inserted into your website by your web developer by simply adding a small amount of generated code. Google Analytics gives you a clear view of your web traffic, marketing effectiveness and allows you to interpret your site data to ensure your website is working to its maximum potential. Some key features […]
Common Website Dislikes
In my ten years of working within the web development industry, I have never meet a client that has not requested their site be simple and clean. There a common elements that all of the people I have worked with dislike and below I have outlined just a few of the main ones. Common Website […]
Why update your browser?
Not updating to the current browser version is something all of us are guilty of. Every now and again I select “ask me again later”. You should also consider updating to a different browser. Not all browsers are equal and in some cases they can become discontinued. For example, Microsoft no longer support their Internet […]
